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LÄTT

Service
Brand identity, Content, Campaign, Website
Industry
Sport

Every gram questioned, every mile lighter. A complete running brand: symbol, product world and campaign photography.

A man in a white hooded jacket, shorts and white trainers standing in soft studio light
Black and white close-up of a dandelion seed head on a dark background
Close-up of a cream running shoe heel with a small dandelion mark on the sole
A runner in a pale jacket running toward the camera through an empty white space
Black and white dandelion with seeds drifting away against a grey background
Close-up of a man's eye and brow in cold, dark light
LÄTT on a huge cinema screen in a dark auditorium, a runner walking across the white stage in front of the audience
A dandelion seen from behind, backlit against a pale green sky
Overhead view of a runner in a circle of light on cracked concrete, dandelion seeds drifting in the beam
A tablet held by two robotic arms, showing the LÄTT website with a running athlete
LÄTT blueprint: the dandelion symbol above the wordmark on a construction grid, with notes on symbol construction and proportion
A runner in a translucent white jacket, lit by a beam of light from above in the dark
Macro of a tilted cream shoe midsole with a dandelion mark, on a lilac background
Portrait of a man in a clear hood and pale jacket, looking down
Small dandelion seeds scattered on dark concrete with long shadows
X-ray style image of a translucent hooded running jacket on a dark background
A dark running shoe suspended inside a transparent dandelion seed pod on a pale grey background
[ Next project ] Look Closer