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VELT

Service
Strategic design, Brand identity, Content, Website
Industry
Skincare

A daily facial concentrate for men, built from scratch: the symbol, the bottle, the campaign photography and the site. Feel every detail.

VELT campaign on a lit billboard in a dark underpass: a close portrait of a man and the amber bottle, a pedestrian walking past in silhouette
VELT website layout: the wordmark and symbol over a grid with a close portrait of a man with a honey drop on his cheek, an amber texture study and the bottle
Form study of the VELT bottle, a sketch on black with notes for brushed nickel, amber concentrate and rounded glass
VELT symbol study: two line drawings of the curved symbol with construction circles and guide lines, one filled with hatching and one as an outline
Two hands holding a foldable phone open, the VELT site on both screens with a portrait, an amber texture and the bottle
VELT packaging: the bottle resting on a cream paper box embossed with the wordmark, amber concentrate running down the box
A hand holding a phone tilted toward the viewer, the VELT app on screen with the symbol study and a portrait
VELT lookbook grid: a hand holding the bottle, an amber texture with the wordmark, a close portrait beside the bottle, a man's shoulder with the bottle resting on it
The VELT bottle up close, amber concentrate running down the glass and dripping from three points
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